Experienced Electricians
Decades of hands-on experience across residential, commercial, and industrial projects throughout West Michigan.
QUALITY YOU CAN TRUST
West Michigan Electrical Services — Industrial, Commercial & Residential
Serving Battle Creek, Kalamazoo, Richland, Grand Rapids, and surrounding areas — generators, panels, lighting, EV chargers, and new construction wiring.
QUALITY YOU CAN TRUST
WHY OUR CUSTOMERS CHOOSE US
Founded in 2008 and based in Richland, MI, ROC Electric serves Battle Creek, Kalamazoo, Grand Rapids, and surrounding West Michigan communities — doing things the right way, with high-quality materials and an eye toward your future needs.
Clean, Professional Installations
Tidy job sites and craftsmanship you can be proud of — every panel, conduit run, and fixture done right.
Honest, Upfront Pricing
Transparent quotes with no surprises. We explain the work, the materials, and the cost before we start.
Trusted Across the Community
Battle Creek, Kalamazoo, Richland, and Grand Rapids homeowners and businesses rely on ROC Electric.
NEVER LOSE POWER AGAIN
Whole-home standby generator installation, service, and maintenance.
ROC Electric is an authorized dealer and service contractor for Generac and Briggs & Stratton generators. From consultation to installation, our team handles everything to keep your home running through storms and outages.
LEARN ABOUT GENERATORSREAL REVIEWS FROM REAL CUSTOMERS
My ROC crew was personable and professional. They cut no corners with my generator installation. I'm very happy with the results.
BS
Bruce Searles
Google Review
Really great people to work with from the initial quote to the final installation. Friendly and professional.
TW
Tim Walton
Google Review
Quick response and excellent work. They diagnosed the problem fast and had the parts needed for the repair.
TB
Thomas Brooks
Google Review
Expert installation and great collaboration for our new barn project. The team was super helpful and easy to work with.
JP
Jan Perkins
Google Review
West Michigan Service Area
ELECTRICIANS SERVING
WEST MICHIGAN
Based in Richland, MI, ROC Electric provides residential, commercial, and industrial electrical services — plus Generac and Briggs & Stratton generator installation — throughout Kalamazoo, Calhoun, Barry, and Kent Counties.
- Kalamazoo, MI
- Battle Creek, MI
- Richland, MI
- Galesburg, MI
- Augusta, MI
- Portage, MI
- Comstock, MI
- Gull Lake, MI
- Hickory Corners, MI
- Climax, MI
- Vicksburg, MI
- Schoolcraft, MI
- Mattawan, MI
- Paw Paw, MI
- Plainwell, MI
- Otsego, MI
- Marshall, MI
- Springfield, MI
- Hastings, MI
- Grand Rapids, MI
- Wyoming, MI
- Kentwood, MI